Why I Started Declan James Watch Co.

Starting your own business is anything but easy—it’s an emotional roller coaster that can change week by week, day by day, and even hour by hour.

The lessons I learned as a Navy SEAL have been invaluable in building Declan James Watch Co., teaching me how to adapt and persevere through challenges. A mentor once told me, "It's not that SEALs are amazing at what they do that makes them successful; it's that they get back up every single time they are knocked down."

It might sound simple, but it’s true. If we gave up every time we failed, we’d never achieve anything. Embracing failure as a tool for growth has opened doors to new opportunities in life and, most importantly, has made what once seemed impossible feel within reach.

For as long as I can remember, I’ve worn a watch—not just for its practicality but for how it looked and how it made me feel. As I’ve grown older and become a father, I’ve come to view watches as more than just functional or fashionable. To me, a watch now holds a deeper purpose: to survive a life well-lived, to accompany me on my journey, and to remind me of the stories, accomplishments, and moments that have defined my life. One day, I hope these watches will become something I can pass down to my sons—a tangible reminder of my love for them and a piece of my legacy that will live on.

I founded Declan James Watch Co. to give others a way to share their stories and help pass down their legacies, just as I plan to do for my sons. It’s also a way for me to share my passion for watches with my family, creating a business and tradition that connects us.

While this business comes with its fair share of challenges, it’s incredibly fulfilling. Pursuing my passion and building something meaningful to pass down to my sons makes every step of the journey worthwhile.